Eternal Water

The goal of this campaign for Eternal Water was to appeal to the high-fashion customer base that the brand has established for itself over the years, while highlighting the water's refreshment. To do this, we danced between two sets - one for our models, rigged with an array of special shower effects, and the other with several aquariums outfitted to capture a repeatable bottle plunge. Christian Ferretti directed and photographed the campaign, with our Director, Raoul Rodriguez, overseeing the technical execution and cinematography of the bottle plunge. The campaign resulted in five :15s and five stills that graced billboards on Sunset Blvd.

Agency: Odysseus Arms
Director: Christian Ferretti
Category: Liquids