Starbucks by Nespresso

This campaign for Starbucks by Nespresso combines motion control, high speed photography, 3d animation and motion graphics. We are excited to embrace cross-medium teamwork whenever we can. This process was a collaboration from the start as our Director-DP, Erik Dettle, worked closely with our post team to provide live action/post graphics images in the treatment that helped win this job. The collaboration continued with our agency partners as their creative/art directors worked closely with Erik to concept new shots that appear in the finished cut. This project is a great example of how Director and agency can work together in elevating an already exciting concept and how live action production and animation can be combined to make a cohesive project that is more successful and cost effective than if it were done completely live or digital.

Agency: Integer
Director: Erik Dettle
Category: Liquids