Pepsi Zero Sugar

For this spot, aptly titled “1000 Words”, Vayner Media challenged us to execute a series of shots highlighting the soda’s key attributes through ice words, such as “Flavor”, “Crisp”, and “Refresh”. Using a mix of real ice, acrylic ice, and floating ice, we were able to illustrate that Pepsi Zero Sugar is certainly “worth a thousand words”.

Agency: Vayner Media
Director: Etienne Proulx
Category: Liquids