Coors Light

Made in partnership with 72andsunny, our objective was to showcase the best way to serve Coors Light: cold. Working with a range of specialty ice materials, high speed motion control robotics, and underwater camera equipment, the dynamic images we captured prove that these ice cold cans of beer were Born in the Rockies.

Agency: 72andsunny
Director: Etienne Proulx
Category: Liquids