Elyse Sara

, EP / Partner

elyse@canteenworks.com

310.779.2807

Erik Dettle

, Creative Partner

erik@canteenworks.com

Catalyst Reps

, East Coast Sales

laura@catalystrep.com

917.439-0206

Jen Giles + Partners

, Midwest Sales

jen@jengilesreps.com

773.822.9652

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Live Action

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Papa Johns

The production of this epic spot for Papa Johns was a full team effort. With the live action being shot by Dave Meyers of Radical Media, our Director, Jacek Szymanski, shot the delicious tabletop shots you see here, including the luscious cheese pulls and juicy wing toss. This was a highly technical shoot that relied fully on practical effects. Our shots required extensive testing of our custom SFX rigs and coordination with our motion control robot, Ulysse, to ensure precise timings of each movement. In particular, we gave ample R&D time to our wing toss rig. We explored a variety of ways to stack, drop and release the rig until we found the perfect combination of the variables. Much of the success of this spot is due to the elite professionalism of the food styling team, which has been styling pizza for decades. While there is an endless debate about how to get the best cheese pull and countless DIY videos showing how to achieve the stretchiest slice, our food stylists brought the experience and skill necessary to carry out one perfect cheese pull after the next. This consistency not only kept us on schedule, but helped to show just why Papa Johns' pizza is an "ooey gooey, crispy crunchy" delight!

Agency: The Martin Agency
Director: Jacek Szymanski
Category: Food

Papa Johns

The production of this epic spot for Papa Johns was a full team effort. With the live action being shot by Dave Meyers of Radical Media, our Director, Jacek Szymanski, shot the delicious tabletop shots you see here, including the luscious cheese pulls and juicy wing toss. This was a highly technical shoot that relied fully on practical effects. Our shots required extensive testing of our custom SFX rigs and coordination with our motion control robot, Ulysse, to ensure precise timings of each movement. In particular, we gave ample R&D time to our wing toss rig. We explored a variety of ways to stack, drop and release the rig until we found the perfect combination of the variables. Much of the success of this spot is due to the elite professionalism of the food styling team, which has been styling pizza for decades. While there is an endless debate about how to get the best cheese pull and countless DIY videos showing how to achieve the stretchiest slice, our food stylists brought the experience and skill necessary to carry out one perfect cheese pull after the next. This consistency not only kept us on schedule, but helped to show just why Papa Johns' pizza is an "ooey gooey, crispy crunchy" delight!

Agency: The Martin Agency
Director: Jacek Szymanski
Category: Food

Behind the Scenes

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