Burger King

While we have shot several spots for Burger King, our favorite is the one announcing the launch of their Sourdough Chicken Sandwich. We were excited to execute new shots to introduce this toasty offering, and so we worked with our special effects team to design a toaster oven that would allow our camera lens inside. We conducted Toaster R&D for two weeks prior to our shoot, to guarantee that we would be able to show off all of those glorious textural cues of the bread. During this prep, our MoCo team also perfected the programming of the bacon drop shot, to ensure we nailed it come shoot day.

Agency: DAVID Miami
Director: Olaf van Gerwen
Category: Food