HoneyBaked Ham

HoneyBaked Ham was ready to shoot their first broadcast spot in ten years, and it needed to be epic. The concept, “KellyBaked”, centered around a woman who couldn’t make a ham to save her life, so HoneyBaked Ham to the rescue! With Bob Industries on board to shoot the live action, the agency realized the tabletop inserts needed specialized attention. The HOP at BBDO called up Canteen, and we were happy to help. The resulting spot ran for a solid two years and received widespread industry acclaim.

Agency: BBDO Atlanta
Director: Pablo Munoz
Category: Food