Kings Hawaiian

We’ve enjoyed a run of shoots with our favorite Hawaiian bread brand, having shot three campaigns for their agency, Haymaker, in 2020. Our first shoot in the summer posed quite a few challenges, considering it was early in the days of production maneuvering with COVID-safe procedures. Our Director, Erik Dettle, worked with a skeleton crew and plenty of PPE, and we made it through safely while shooting some beautiful looking sandwiches. More recently, we had the pleasure of working alongside Epoch, who shot the live action component of this Guy Fieri campaign. We were challenged to match their background and propping to a T, and the end result is a national broadcast campaign that not only captures Guy’s lovable style, but also showcases mouth-watering burgers, subs, sliders and more.

Agency: Haymaker
Director: Erik Dettle
Category: CPG