Earth's Own

Collaborating alongside the Haberman team for their client Earth's Own was a true execution of teamwork, starting with the first Director call - all the way through to the final delivery.
The production and post production process for this three-spot campaign was a two-month long adventure. We had the pleasure of partnering with Pangur Animation out of Valencia, Spain, known for their highly technical prop fabrication and stop motion work. A few of the specialty props that they created include a 3' diameter globe meticulously covered with almonds and oats; a glass of milk divided vertically in half and filled with stabilized Earth's Own milk; and they altered the Earth's Own cartons needed to create the disappearing act that you see early in the spot. An additional layer of complexity to the production was that we shot in two different formats - video for live action and stills for stop motion. The production also required strong communication between the live action and stop motion teams to ensure cohesion throughout all our shots.

Agency: Haberman
Director: Paloma Rincon
Category: CPG