Elyse Sara

, EP / Partner

elyse@canteenworks.com

310.779.2807

Erik Dettle

, Creative Partner

erik@canteenworks.com

Daria Zeliger

, East Coast Rep

Daria@DariaZeligerReps.com

Marguerite Juliusson + Dawn Ratcliffe

, Midwest Rep

marguerite@juliussonratcliffe.com

dawn@juliussonratcliffe.com

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Pepsi Zero Sugar

For this spot, aptly titled “1000 Words”, Vayner Media challenged us to execute a series of shots highlighting the soda’s key attributes through ice words, such as “Flavor”, “Crisp”, and “Refresh”. Using a mix of real ice, acrylic ice, and floating ice, we were able to illustrate that Pepsi Zero Sugar is certainly “worth a thousand words”.

Agency: Vayner Media
Director: Etienne Proulx
Category: Liquids

Pepsi Zero Sugar

For this spot, aptly titled “1000 Words”, Vayner Media challenged us to execute a series of shots highlighting the soda’s key attributes through ice words, such as “Flavor”, “Crisp”, and “Refresh”. Using a mix of real ice, acrylic ice, and floating ice, we were able to illustrate that Pepsi Zero Sugar is certainly “worth a thousand words”.

Agency: Vayner Media
Director: Etienne Proulx
Category: Liquids

Behind the Scenes

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