McDonald's

Canteen is, at its core, a diverse and global company. And that is why the DDB agency, We Are Unlimited, came to us with this Worldwide Favorites project, poised to announce McDonald’s campaign featuring a range of international favorites at U.S. based restaurants. This series of spots marked the first time that Worldwide Favorites were featured on U.S. menus nationwide. On order were the Stroopwafel McFlurry (The Netherlands), Grand McExtreme Bacon Burger (Spain), Tomato Mozzarella Chicken Sandwich (Canada), and Cheesy Bacon Fries (Australia). McDonald’s thought it only appropriate to hire Canteen and Dutch Director, Olaf van Gerwen, to capture all the international delights. While Olaf travelled to Chicago for
the shoot, no one had to travel far for that Stroopwafel magic.

Agency: We Are Unlimited
Director: Olaf van Gerwen
Category: Food