Honey Nut Cheerios

For the national broadcast campaign announcing the Limited Edition heart-shaped Honey Nut Cheerios, we worked alongside 72andsunny’s creative team to showcase all of the delectable flavor cues of this classic cereal. We designed shots capturing gorgeous honey drizzles to glazed hearts floating in a luxurious pool of milk, as if they were sunning at a party in Palm Springs. Props go to our incredible art team, who spent countless hours perfecting our hero Cheerios (from defining the interiors of the heart shapes to covering each individual Cheerio with a milk-proof coating), to ensure that they got all the attention they deserved!

Agency: 72andsunny
Director: Etienne Proulx
Category: CPG