Elyse Sara

, EP / Partner

elyse@canteenworks.com

310.779.2807

Erik Dettle

, Creative Partner

erik@canteenworks.com

Daria Zeliger

, East Coast Rep

Daria@DariaZeligerReps.com

Marguerite Juliusson + Dawn Ratcliffe

, Midwest Rep

marguerite@juliussonratcliffe.com

dawn@juliussonratcliffe.com

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Earth's Own

Collaborating alongside the Haberman team for their client Earth's Own was a true execution of teamwork, starting with the first Director call - all the way through to the final delivery. The brand had already built a strong visual identity, shooting in a stop-motion style against colorful backgrounds, and the creatives gravitated towards our Director, Paloma Rincon’s playful style and bold use of color, which was a natural fit for the brand’s aesthetic. In addition to her role as Director, Paloma concepted the production to include live action, stop motion and animation, each requiring a unique approach. The production and post production process for this three-spot campaign was a two-month long adventure. We had the pleasure of partnering with Pangur Animation out of Valencia, Spain, known for their highly technical prop fabrication and stop motion work. A few of the specialty props that they created include a 3' diameter globe meticulously covered with almonds and oats; a glass of milk divided vertically in half and filled with stabilized Earth's Own milk; and they altered the Earth's Own cartons needed to create the disappearing act that you see early in the spot. An additional layer of complexity to the production was that we shot in two different formats - video for live action and stills for stop motion. Paloma shot with different cameras, and she had to customize the light, lenses and color grading to each camera to create a unified look. The production also required strong communication between the live action and stop motion teams to ensure cohesion throughout all our shots.

Agency: Haberman
Director: Paloma Rincon
Category: CPG

Earth's Own

Collaborating alongside the Haberman team for their client Earth's Own was a true execution of teamwork, starting with the first Director call - all the way through to the final delivery. The brand had already built a strong visual identity, shooting in a stop-motion style against colorful backgrounds, and the creatives gravitated towards our Director, Paloma Rincon’s playful style and bold use of color, which was a natural fit for the brand’s aesthetic. In addition to her role as Director, Paloma concepted the production to include live action, stop motion and animation, each requiring a unique approach. The production and post production process for this three-spot campaign was a two-month long adventure. We had the pleasure of partnering with Pangur Animation out of Valencia, Spain, known for their highly technical prop fabrication and stop motion work. A few of the specialty props that they created include a 3' diameter globe meticulously covered with almonds and oats; a glass of milk divided vertically in half and filled with stabilized Earth's Own milk; and they altered the Earth's Own cartons needed to create the disappearing act that you see early in the spot. An additional layer of complexity to the production was that we shot in two different formats - video for live action and stills for stop motion. Paloma shot with different cameras, and she had to customize the light, lenses and color grading to each camera to create a unified look. The production also required strong communication between the live action and stop motion teams to ensure cohesion throughout all our shots.

Agency: Haberman
Director: Paloma Rincon
Category: CPG

Behind the Scenes

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