Checkers & Rally’s

We have enjoyed shooting several campaigns for Fitzgerald Co.’s client, Checkers & Rally’s, but our favorite spot was the 4 for $4, featuring the Bacon Burger, Fries, Apple Pie, and a Drink. For this classic campaign, we shot food inserts to pair with the live action footage, shot by Little Minx. As an homage to the brand’s drive-through culture, the live action was shot entirely from inside of a car. In order to match the car dashboard for our pack-shot lineup, our esteemed Production Designer scoured junkyards for days until she found the perfect vintage car interior, which needed to be extra wide to support the large line-up. We also located a studio that was situated just a few miles from Little Minx’s location shoot, to ensure utmost efficiency in matching additional props and wardrobe for a seamless result.

Agency: Fitzgerald & Co.
Director: Olaf van Gerwen
Category: Food